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New Managers
July 2019
MARKETING CHALLENGE: The Environmental Road to the Future is Paved...in Green
The Environmental Road to the Future is Paved...in Green In January of this year, the World Economic Forum published an article, A Business Model for Sustainability, which highlighted a couple of key points relating to the growing interest in green business practices: Global finance is also inching toward sustainability. For example, environmental, social, and governance assets under management are estimated to be as high as $22 trillion dollars; $82 trillion is committed to the UN Principles for Responsible Investment; $32 trillion is pegged to carbon pricing; and even the market for "green bonds" is growing exponentially. This momentum matters because financial market support will be essential in achieving the sustainable development agenda. The Business and Sustainable Development Commission has estimated that meeting the sustainable development goals, or SDGs, could add some $12 trillion and 380 million jobs to the global economy by the end of the next decade. Other data also suggests that business owners are sitting up and taking notice of the trend towards green. The Ethical Corporation's most recent report, 2018 Responsible Business Trends Report, indicated that 69% of business executives surveyed said they are integrating sustainable development goals into their strategies. With so much at stake for businesses to change focus on not just what they do, but how they do it, I recently spoke with an environmental scientist experienced in managing a range of business ESG issues. With 25 plus years of experience in business development, management and strategic planning, Marcos Carrington, Chairman & CEO of ESE Global Ratings, has the technical and operational expertise to address a range of issues surrounding the demand for ESG compliant business practices Q: Climate change seems to be a driver of many changes in regulatory policies, investment mandates, and corporate behaviors. What is your perspective on this focus,...................... To view our full article please login
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