Thu, Jul 18, 2019
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers April 2019

MARKETING CHALLENGE: In the eye of the beholder

 

Spring represents a fresh opportunity for investors and fund managers to attract each other through meaningful discussions of what are needed (investors) and those who provide investment solutions (managers). Both parties want to arrive at congruence; sadly, the getting there often brings conversational hiccups and missed opportunities.

Managers new to the business of talking to investors (read: managers who have spent 99.99% of their time managing money, and 0% of their time selling their talents to new investors) find themselves unfamiliar with the process of discussing their abilities from the perspective of someone outside their world, but interested in learning. Framing the capital ‘ask' conversation is vital to a new manager's success, yet is too often an opportunity lost, as managers bog a conversation down in the myriad of technical

investment details they find themselves most comfortable describing. Let's reset that capital raising ‘ask' scenario to give promising fund managers a better opportunity to engage investors successfully and land some of that ready alternatives capital looking for a new home. THE ALTERNATIVES TREE IS RIPE FOR PICKING 2019 indications are that capital is receptive to alternative assets, and that funds can win over investors looking for relief from traditional market oversaturation. According to Preqin's 2019 Global Alternatives Report: The firm predicts that hedge fund industry AUM will grow by 31% in the next five years, reaching $4.7tn by 2023, as investors' requirements for alpha uncorrelated to public markets continue to push them towards hedge funds With nearly 15,000 funds open to investment, navigating the saturated landscape and performing due diligence to construct a portfolio is no mean feat One in every three fund managers now provides a managed account offering and, over the next five years, 39% of fund managers expect managed account offerings to increase as appetite for the structu......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Crypto: U.S. market regulator issues guidance on custody of digital asset securities, Bitcoin's stunning growth makes it investable, admits legendary hedge fund manager, Institutional investments rise with bitcoin volatility. Wait, what?, Can blockchain build a better bank? Experts weigh in - The Ledger, Cryptocurrency startups get partial green light from Washington, Facebook's Libra cryptocurrency faces more backlash, China's central bank developing own digital currency in response to Libra[more]

    U.S. market regulator issues guidance on custody of digital asset securities From Reuters: The U.S. Securities and Exchange Commission (SEC) on Monday issued a notice on broker-dealer custody of digital asset securities, amid industry requests for clarity on whether they can hold such a

  2. PE/VC: Burger King in China and Turkey attracts private equity buyers, China's VC market is said to enter a downturn, VC industry makes slow progress on diversity[more]

    Burger King in China and Turkey attracts private equity buyers From Finance Asia: The world's largest franchisee of the fast-food chain outside the US is on the block. One wealthy Turkish family holds the key to a successful sale. Burger King is back up for sale in China and Turkey

  3. Hedge funds post best first half in decade, Viking Global funds surge, Blue Harbour's double windfall[more]

    Hedge funds post best first half in decade From Bloomberg: Hedge funds reported the best first half since 2009 as equity managers capitalized on the surge in stocks. Funds rose 5.7% from January through June, according to Hedge Fund Research Inc.'s asset-weighted index of managers. Equi

  4. Private real estate fundraising nosedives in 2Q 2019, hitting a five-year low[more]

    Laxman Pai, Opalesque Asia: Private real estate fundraising decreased significantly in Q2 2019 from the previous quarter, hitting a five-year low, Preqin said in its quarterly update on real estate. Forty-seven funds reached a final close, raising just $29bn, which marks a sharp decrease fro

  5. Regulatory: SEC reforms open door to BDC market shakeup, Regulatory rollback: First set of Volcker Rule reforms finalized[more]

    SEC reforms open door to BDC market shakeup From Reuters: The US Securities and Exchange Commission's (SEC) fund of funds proposals potentially open the door to a shakeup in the Business Development Company (BDC) market. Under the existing guidelines, regulated funds are prohibited from