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New Managers August 2018

PERSPECTIVES: Your hedge fund asset raising requires two marketing plans, Start up CTA, CPO, fund, asset raising advice

 

Start Up CTA, CPO, Fund Asset Raising Advice

Turnkey Trading Partners ('Turnkey") has been developing startup Commodity Trading Advisor ("CTA"), Commodity Pool Operator ("CPO") and hedge fund trading businesses for a decade. Along the way these efforts have garnered numerous industry awards related to Turnkey's startup, operational, and compliance support services. Perhaps more importantly though, Turnkey clients have been just as heavily decorated. Over the years, Turnkey CTAs and CPOs have regularly won or finished highly in industry "shark tanks", trading contests, and other similar asset raising or trading competitions. So what is it exactly about Turnkey's customers that has helped them achieve success? The following are a few top tipsTurnkey has found contribute to an asset manager's ability to raise money:

Defining an "Edge" Almost all startup traders, CTAs, and fund managers have a great deal of trouble articulating how they are unique. When Turnkey is developing new placement or disclosure documents with a customer the following questions will be asked:

Q: Why are you different?

Q: What makes your strategy special?

Q: Why would someone want to invest with you?

Your team? Q: What is your background in the industry? Managing Money?

Q: Is there a difference between trading and managing assets?

Often the response to these basic questions that comes back is fumbled and inarticulate at best. As a startup commodity trading advisor or commodity pool operator it is imperative

to determine how trading strategy, personal background, and/or organizational structure (to name just a few areas) might provide a sustainable trading or investment edge. Only after a source of edge has been determined can one clearly and concisely articulate a true reason to invest with the company to potential investors

There is well known marketing strategy ca......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
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