Sun, Sep 23, 2018
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers May 2018

Marketing Challenge: Diane Harrison - Manager Selection Through a 'Welkian' Lens

 

Manager Selection Through A 'Welkian' Lens

One of the most successful variety shows on television was the Lawrence Welk Show. Debuting in 1955, the show ran for 28 straight years, compiling 1065 episodes, then was picked up in syndication and continues running today on PBS. Combining musical skits and featured guest performers, the show established itself as a marquis entertainment offering for network TV in its prime. One of the most famous of the featured singing acts introduced to the American public on the Welk show was the Lennon Sisters (Dianne, Janet, Kathy, and Peggy), who were featured almost every week for 13 years during the show's network run.

Welk's show spanned the post-war boom of the 55s through the psychedelic 60s, the protest-laden 70s, and into the Reagan-era 80s before moving into syndication. Why was the show so successful longterm? What can fund managers learn from Lawrence Welk in getting their businesses to be as successful? Here are five lessons to be learned from the Welkian way...

LESSON ONE: Don't Pre-Judge Talent

Through the years, Lawrence Welk identified hundreds of new singers and musicians, often adding some to his core group of performers, or having them return frequently to be guest performers on his weekly variety show. Truly age-agnostic, Welk saw talent, not experience, as the main criteria for selection of these performers. From child singers to musicians who were in their late middle age, Welk's criteria for inclusion focused on the performance quality of each act. Fund managers can find encouragement in this model by highlighting their investment management talent and skill over their early-stage fund management experience when approaching advisors and investors with their fund or managed accounts.

LESSON TWO: Be Opportunistic

Although Welk's show was based in Los Angeles, Welk's early music career was a traveling one, and he......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. The incredible shrinking hedge fund, For hedge fund stars, being right in 2008 proved to be a curse[more]

    The incredible shrinking hedge fund From Bloomberg: You'd be forgiven for thinking the hedge fund industry might be starting to rebound. Industry assets are at a record $3.2 trillion this year, and a brand-new ?rm just brought in an unprecedented $8 billion. But the reality isn't so rosy.

  2. Investing: Fiat Chrysler attracts more investment from hedge fund manager[more]

    From Autonews: Chase Coleman's Tiger Global Management has invested more than $1 billion in Fiat Chrysler Automobiles after more than doubling its position in the automaker since the end of June. The U.S. fund becomes the fourth biggest investor in the Italian American company. Tiger Global inc

  3. SWF: Saudi Arabia's sovereign wealth fund raises $11bn loan with 15 banks[more]

    From Reuters: Saudi Arabia's sovereign wealth has raised an $11 billion loan from a total of 15 banks, the Maaal financial news website reported on Tuesday, citing unnamed sources. A source with direct knowledge of the matter told Reuters last month that the Public Investment Fund (PIF) will p

  4. Hedge fund billionaire spells out America's worst nightmare, Sir Michael Hintze: Response to global financial crisis elevated populism[more]

    Hedge fund billionaire spells out America's worst nightmare From SMH: Billionaire hedge fund manager Ray Dalio effectively spelled out what doomsday looks like for the US on live television. The founder of Bridgewater Associates predicted the US economy is about two years from a downtur

  5. Lehman's carcass has handed huge profits to distressed funds[more]

    From Bloomberg: It was a bold move: buy at Lehman Brothers's darkest hour. But a decade after Lehman's collapse, a handful of hedge funds that bought up the bank's debt for pennies on the dollar have made even more money than seemed possible. More than $124.6 billion has flowed to Lehman credi