New Managers
September 2015
MARKETING CHALLENGE: Trumping the competition: Lessons to learn from 'The Donald'
Diane Harrison Diane Harrison is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables. In 2015, Panegyric Marketing received AI's awards for Best Financial Services Marketing & Communications Firm and Business Excellence in Strategy & Positioning Statements - USA, as well as M&A's Excellence in Financial Services Marketing - USA. The firm also won consecutive year awards in 2013-14 as IHFA's Innovative Marketing Firm of the Year and AI's Marketing Communications Firm of the Year- USA. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line.
Politics aside, Donald Trump is a master manipulator. He innately understands how to reach people and how to deliver his message effectively and consistently, something his fellow candidate hopefuls can learn a lot about from him. Trump grabs market share by being assertive, fearless, direct, opinionated, and relentless. Like him or loathe him, the competition in both political parties are furiously taking notes on Trump's tactics as his campaign wages on and continues to build momentum. Stripping away the election rhetoric, there are several interesting comparisons to make between what works for Trump and what can benefit hedge fund managers. The following takes a closer look at...................... To view our full article please login
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