Diane Harrison Diane Harrison is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables. In 2015, Panegyric Marketing received AI's awards for Best Financial Services Marketing & Communications Firm and Business Excellence in Strategy & Positioning Statements - USA, as well as M&A's Excellence in Financial Services Marketing - USA. The firm also won consecutive year awards in 2013-14 as IHFA's Innovative Marketing Firm of the Year and AI's Marketing Communications Firm of the Year- USA. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line.

Leadership is the art of getting someone else to do something you want done because he wants to do it. - Dwight D. Eisenhower

A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a more descriptive term for Fouled not appropriate in business vernacular). Most people have experienced SNAFUs in their business and personal lives, with varying levels of impact. In money management, avoiding these fouled up situations is critical when facing an investor. Guiding the course of conduct through these types of meetings requires a vigilant eye to spot and navigate around common behavioral errors which could otherwise land a manager squarely in a SNAFU trap. Here are five common attitudes and behaviors tha......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.