New Managers
May 2015
MARKETING CHALLENGE: A caddie's observation on money managementDiane Harrison Diane Harrison is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables. In 2015, Panegyric Marketing received AI's awards for Best Financial Services Marketing & Communications Firm and Business Excellence in Strategy & Positioning Statements - USA, as well as M&A's Excellence in Financial Services Marketing - USA. The firm also won consecutive year awards in 2013-14 as IHFA's Innovative Marketing Firm of the Year and AI's Marketing Communications Firm of the Year- USA. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line.
Golf is a game but also a mindset. As one of the harder sports to master, golf has long provided business partners, clients, and co-workers a valuable opportunity to observe behavior on the golf course that provides a strong indication of what makes up their peers' mental fabric. There is a reason many business deals are made, and lost, on the golf course. Mastering the ability to handle oneself gracefully in golf is far more valuable than owning a low handicap. In fact, failing to behave appropriately is always carded as a loss. Judgment counts Judgment implies making decisions based on rational consideration. The hidden-in-plain-sight observer on the golf course is the caddie, who re...................... To view our full article please login
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