Diane Harrison

Diane Harrison is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, nvestor relations, sales collateral, and a variety of thought leadership deliverables. Panegyric Marketing received consecutive year awards in 2013-14 as IHFA's Innovative Marketing Firm of the Year and AI's Marketing Communications Firm of the Year- US. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line.

Every year, Preqinpublishes their annual review of the hedge fund industry, 120-plus pages of comprehensive data and analyses providing a detailed look at the industry's make up. Preqin is the alternative assets industry's leading source of data and intelligence. Some interesting findings to consider in 2015

Their 2014 Global Hedge Fund Report, released in February, includes a wealth of information which can assist investors and providers of hedge fund services with a game plan of action to implement in 2015. With over 4,800 participants contributing information and responses to Preqin's survey data, there is no question that the findings give some solid indications of the direction the hedge fund industry is heading in the near future.

Here are five such items I thought notable to extract as bellwether factors supporting 2015 as another year poised for the industry's growth: 1. The pie slice is growing.

More fund allocations will shift from long-only and fixed income to hedge funds in 2015. This indicates that not only is the interest and appetite level of investors for hedg......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.