New Managers
December 2014
MARKETING CHALLENGE: Election direction, market correction, asset selection... It's all an investment questionDiane Harrison Diane Harrison is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. She has over 20 years' of expertise in hedge fund marketing, nvestor relations, sales collateral, and a variety of thought leadership deliverables. Panegyric Marketing received consecutive year awards in 2013-14 as IHFA's Innovative Marketing Firm of the Year and AI's Marketing Communications Firm of the Year- US. A published author and speaker, Ms. Harrison's work has appeared in many industry publications, both in print and on-line. In the world of investment management, 2015 will arrive with little fanfare but perhaps more trepidation than usual. Advisors will consider a myriad of factors, both economic and not, which weigh on their overall investment decisions. The variables are many, and the impact on individual portfolios more so. How to navigate through the financial jungle facing their clients? In the U.S., the midterm elections will largely dictate the course of the remaining years of the current presidential term. This course also plays a major role in the future direction and relative strength of the US markets, which subsequently impact advisors' decision-making for client portfolios. The interplay between these three areas justifies a closer look at how their relationship correlates to the process of investment management. Perhaps a short overview of each will provide some preliminary direction to advisors looking to forge an investment path to 2015. The election spells a lack of mandated action One of the major concerns shared by both parties heading into the last two years of the current presidential term is that 2015 will likely present ...................... To view our full article please login
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