OPINIONS

Anthony Scaramucci: advertising is for Davids, not Goliaths

It has been nearly a month since the JOBS Act allowed hedge funds to advertise, but so far there have been few takers.  According to reporting by the FT, smaller "upstarts" have shown interest in advertising, but the larger, more established funds view advertising as sign of failure to raise capital. Anthony Scaramucci, founder of Sky Bridge Capital, a fund of funds, tells the FT, "The Goliaths in our industry are not going to advertise... They think it is gauche and dèclassè, and their partners already have their private planes and their beachside mansions in the Hamptons, so why disrupt the business model?"

But for smaller hedge funds, advertising could provide just the exposure they need. "It presents an opportunity for the Davids to come in with their slingshot, and we are working on our messaging right now. If you choose the right weaponry, you can take out Goliath," Scaramucci told the FT.

Anthony Scaramucci was interviewed by New Managers last year: After closing two vintage seeding funds, SkyBridge is creating a new emerging manager product

FoHFs are not the outdated product that we may think they are

Even if they can't themselves invest directly in hedge funds (e.g. not enough internal resources), investors struggle to justify allocations to funds of hedge funds (FoHF), as the latter have had bad press lately, says Francois Buclez, CIO and CEO of Cube Capital, an independent alternatives boutique with offices in London and Asia, in a Preqin article on the changing FoHF landscape.

But FoHFs are not the o......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.