Most launched strategy in 2013 so far is long/short 

According to Preqin's breakdown in the “2013 Preqin Investor Network Global Alternative Report,” the most launched strategy in 2013 so far is Long/Short. This is followed by Macro and Event Driven. Managers have bet the right way in opting for the long/short strategy as such funds have been doing well so far this year, even though they were down a bit in August.

Amy Bensted, Head of Hedge Fund Products at Preqin, says that 396 funds have been launched so far in 2013. "In Q2 2013, we witnessed further growth in the proportion of event driven strategies coming into the market," she adds, "as fund managers continue to see opportunities in the event driven space. Conversely launches in the CTA and macro strategy sectors, the two worst performing strategies over 2013 so far, continue to slow."

... "There continues to be significant levels of search activity amongst investors in hedge funds," notes Amy Bensted. "So far in 2013, over 600 investors have indicated they are looking to add new funds to their portfolio in the year ahead. Long/short equity funds are most commonly being sought by institutional investors and we have also seen an increase in investors looking to invest through separately managed accounts and the additional transparency, liquidity and control these structures can offer."

Breakdown of Hedge Fund Launches by Top Level Strategy, Q1 2012 - Q2 2013

Source: www.preqin.com

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.