New Managers November 2012

The Marketing Challenge - Lessons from the sharks on pitching a Fund

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Diane Harrison

This article was authored by Diane Harrison. She is principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. A published author and speaker, she has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables. http://www.panegyricmarketing.com

A provocative elevator pitch has long been prized in sales. But in the hedge fund world of predators and prey, pitches need to be stellar to avoid swimming with the fishes. ABC's hit show, Shark Tank, based on the original Canadian series, Dragon's Den, offers several notable tips on delivering a better pitch for investment capital.

Shark Tank's website description for obtaining start-up investment lifeblood is deceptively simple: The entrepreneurs who dare to enter the "Shark Tank" must try to convince the tough, self-made tycoons to part with their own hard-earned cash and give them the funding they desperately need to jumpstart their business ideas. But these Sharks have a goal, too. They want a return on their investment and to own a piece of the next big business idea. In exchange for the Sharks' c......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.