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Richard will lead the commercial VCP team, helping LDC's portfolio companies to accelerate growth by building greater sales, marketing and pricing effectiveness.

Richard has c. 20 years' experience in helping UK businesses to successfully deliver commercial growth. Richard was previously Chief Commercial Officer at Avado, a private equity backed digital learning business. Prior to this, he has worked within several ambitious management teams to shape and execute growth plans for digitally enabled B2B organisations backed by some of the UK's leading private equity investors. He spent his early career with PA Consulting and EY.

Natasha will also focus on supporting commercial growth across the portfolio through sales, marketing, cross-sell and pricing effectiveness. Previously, Natasha was a Consultant at Armstrong Transaction Services, where she worked on commercial due diligence and value creation projects for private equity mid-market funds, debt providers and corporate investors. She also has experience in strategy consulting, having started her career with Simon-Kucher & Partners.

Arnie, currently IT Manager at LDC, will partner with LDC's portfolio company management teams to help improve their IT effectiveness. This will include supporting cyber improvements and controls, IT strategy and IT health checks to help our businesses deliver best in class IT to enable them to grow effectively and efficiently. Arnie has over ten years' experience in the sector.

Richard Kirby, Partner and Head of Value Creation Partners at LDC, said, "We are delighted to welcome Richard, Natasha and Arnie to the team. Their respective experience will significantly strengthen our team's capabilities, deepening the support we provide to management teams across our portfolio. In an ever-changing, more challenging and competitive market, it is increasingly important for companies in all sectors to ensure their commercial growth strategies and plans are well-defined. We look forward to working with all three as they help shape and drive our portfolio's growth plans."

LDC's nationwide team of Value Creation Partners are strategic experts that support portfolio businesses throughout the whole lifecycle of an investment. With more than 150 years' combined experience of commercial, digital, operational, technological and ESG leadership, the team works in partnership with management teams and LDC's investors to add value and unlock new growth avenues for their business.