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Noor Capital launched this initiative as part of its efforts to expand its presence in Europe and the United Kingdom. The acquisition will allow Noor Capital to expand its business to the United Kingdom and the prestige of having an FCA-licensed brand associated with its name. In addition, this investment will allow the company to increase its customer base in Europe and the United Kingdom. This allows the firm to implement an ambitious growth plan over the coming months, with the launch of various investment products.

Within a short time, House of Borse achieved a leap in growth, expansion, and the launch of innovative financial products after it boosted its revenues for the year 2022 of more than 71%. As a result, the company now enjoys a leading position in providing trading services in the financial markets on one multi-asset platform, to which it has attracted many clients from the institutional sector and retail traders to become a leader in this field.

In this regard, Dr Muhammad Al-Fadil Al-Qahtani, entrepreneur and founder of House of Borse and Chairman of its Board of Directors, said that the deal between Noor Capital and House of Borse is the largest acquisition in 2023 of a British company by an Emirati company in the financial brokerage market. Moreover, this deal represents the start of a new pattern as Gulf companies have become transcontinental and have global horizons. In contrast, we used to see European and American companies acquiring Middle Eastern companies instead.

Al-Qahtani added: "We, at House of Borse, are proud of being the first to launch US stock trading directly with the New York Stock Exchange and Nasdaq on the MetaTrader 5 platform, along with other products such as cryptocurrencies, commodities, metals, and energy with one account. The company also developed advanced internal technology like the CRM, customer area, agents and account managers. In addition, the company offers Mastercard cards to all its customers".

He stressed that this news is great for customers who supported the company and employees who worked hard to build the House of Borse since it was founded in 2015. This acquisition means a significant continuation of its development and will help create advanced products that customers appreciate.

Mr Wahb Ahmed, partner and CEO of House of Borse, explained that "the regional presence and the diverse experiences of Noor Capital make it an important choice to enhance the activity of trading services and products at House of Borse, adding that integrations can be achieved between the two companies, by uniting efforts and business sectors in the UK and the Middle East. This deal comes as an important step to support the investment potential of the two companies and achieve their goals through access to a cross-continent and UK-targeting multi-asset platform in the financial services sector", indicating his complete confidence in the contribution of House of Borse financial products to support the plans and directions of Noor Capital and its services.

For his part, Mr Mohamed Ghosheh, CEO of Noor Capital, said, "This strategic investment to acquire the multi-asset House of Borse comes within the company's plans to expand in the European market and the United Kingdom, which are considered among the most important markets, with the United Kingdom being the largest financial centre in the world. In addition, the company's presence in the UAE and its expansion into other markets provides a diversification factor that enhances its ability to grow and increase its services and customers worldwide."

Ghosheh stressed that this acquisition comes in line with Noor Capital's vision to achieve integration and enhance cooperation in its services and clients, adding that while Noor Capital is looking to transfer its expertise to the United Kingdom, Europe and the world, it also aspires to provide a diversified package of services and products in the markets in which it is present, in addition to contributing to raising the level of the integrated financial services sector in the region. Therefore, Ghosheh considered the acquisition of House of Borse an added value to the group. He also expressed his aspiration to provide integration between the company's services in the capital markets sector and to secure a global gateway to the private trading platform in Noor Capital.

Noor Capital manages many assets through funds and investment tools, headquartered in Abu Dhabi, UAE. In addition, the company is expanding its multi-asset capital markets platform, expanding into the European Union, expanding its client offering, and launching US equity trading services.

The House of Borse was an ideal choice to enhance the activity of trading services and products at Noor Capital, especially when we look at the company's wide regional presence and its diverse experiences.