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Farview will manage outcome oriented strategies by leveraging Borelli's and his partners' extensive experience constructing custom portfolios for sophisticated institutional investors. The move is significant for investors given increased commoditization of the asset management industry with countless vehicles available, the rise of ETFs and the proliferation of alternative indices (or smart beta).

Borelli will remain in London as lead investment adviser to Farview - the ultimate decision maker. The Sao Paulo based locally regulated firm will be managed by Paulo del Priore, who has recently returned to Brazil following an eight-year stint in London. Colleen Myron (ex-Fauchier Partners) is also joining the team as a senior partner in Brazil.

Farview's investment philosophy is to deliver consistent risk adjusted returns over the long term with independence, access to specialist managers, and due diligence being key tenets of the new firm's approach.

Borelli said, "I've very much enjoyed being part of a great business at JPM but the time has come to move on and build an independent, employee-owned investment firm positioned to scale diversification for investors who seek to avoid single manager risk. We will do that by decreasing complexity, improving portfolio liquidity and providing direct access to our research."

Farview MD Paulo del Priore said, "Marcel is a manager selector of international repute, with a strong track record and huge experience. We employ the same disciplined investment process and will utilise an experienced investment team that has long served institutional clients."