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MAPFRE AM has developed a proprietary methodology for identifying opportunities caused by investors reacting to new information in exaggerated or irrational ways. The managers then apply detailed fundamental analysis to determine whether these equities represent attractive long-term investments.

Álvaro Anguita, CEO of MAPFRE AM, explains that Fund managers, Luis García and Michael Morosi, "Have identified a set of circumstances in which certain cognitive biases have a tendency to make stock prices deviate significantly from their intrinsic value, offering a margin of security to invest cost-effectively, and at lower risk, over the long term".

"Understanding why market participants behave as they do is an important aspect of asset management and a great tool for those that follow a value investment philosophy," said Luis Garcia.

The Managers' investment process will be supported by an Advisory Board composed of recognised experts in the field of the behavioural economics. The team is made up of Natalia Cassinello, Professor of Finance of The Universidad Pontificia Comillas (ICADE); Pedro Rey Biel, Professor of Economics at ESADE; Pedro Bermejo, Neurologist at The Puerta de Hierro University Hospital of Madrid and President of the Spanish Association of Neuroeconomics; and, Guillermo Llorente, MAPFRE's General Director of Security.

Álvaro Anguita said, "We have brought together a great team of committed people who will help us integrate the finances of behaviouralism into our work as value investors ".

The fund, which is the first of its kind to be launched in Spain, will seek to invest primarily in companies that have a simple business model, are capable of generating cash, have a sustainable competitive advantage, a low level of indebtedness and, in many cases, managed by the founding families whose interests are well aligned with those of their shareholders. The fund will be distributed mainly in Spain and France and will be domiciled in Luxembourg, so that it can be available to other international investors.

MAPFRE AM Is the group's fund management company in Spain. Its philosophy is to combine the creation of Long value Term value with capital protection. Its main strengths are in equities, European fixed income and asset allocation.

MAPFRE Is a global insurer with a presence in five continents. It is a leading company in the Spanish market, the largest Spanish insurer in the world, the third largest Insurance Group in Latin America and is in the Top 10 in Europe by volume of premiums. MAPFRE has more than 35,000 employees and in 2018, its income approached €27bn and its net profit was €529m.