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ASR is a leading independent FINMA-regulated Swiss representative firm founded in 2014 by Anne Simond and Greg Taylor to provide local representation and distribution services to foreign funds. ASR currently represents over 400 funds and has presence in Switzerland, London, Hong Kong and New York.

  In January 2017, FINMA granted ASR the license to act as representative for FINMA authorized funds distributed to non-qualified investors. 

  To lead the development of this activity, ASR hired Julien Dif, a Swiss & Luxembourg lawyer with extensive experience in the UCITS universe.  

  ASR will offer a fully digitalized onboarding, monitoring and audit tool aimed at reducing costs for its clients whilst ensuring the speed and accuracy of execution.

  In addition, ASR has launched ASR Link, a free introduction service to Swiss allocators active in the alternative investment universe exclusively for its clients. ASR also offers a full pan-European distribution service on a case-by-case basis.

Anne Simond, CEO of ASR commented, "Switzerland is a key market for fund managers looking to distribute their products in Europe. This approval by FINMA is affirmation that ASR stands as an authority in the representation of fund managers in Switzerland. We are delighted to offer this enhanced and broadened service to the investment management industry".

Press release

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Related:

June.2015 Article: The role of the Swiss representative

April.2015 Opalesque TV: Almost twice as many foreign managers comply with Swiss than with AIFM distribution rules