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Alternative Market Briefing

Family offices pile into AI: 86% already invest, majority plan overweight portfolios

Friday, September 12, 2025

Laxman Pai, Opalesque Asia:

The vast majority (86%) of global family offices said they were invested in AI in some capacity, with other popular options including investments in secondary beneficiaries of the AI boom like data centers or AI-focused VC funds.

According to the Family Office Investment Insights 2025 report by Goldman Sachs, over half (58%) expect their portfolios to be overweight technology more broadly in the next 12 months. Goldman Sachs polled 245 global family offices to find out where the ultra-rich are placing their bets.

Meanwhile, one-third (33%) now invest in cryptocurrencies (up from 26% in 2023), led by APAC, where 39% are considering future allocations; 11% globally use crypto for tail-risk management.

According to the survey, portfolios remained broadly consistent with 2023, as public equities rose to 31% from 28%, while alternatives edged down slightly from 44% to 42%. Moderate increases in private credit, fixed income, and private real estate & infrastructure investments partially offset a modest decrease in private equity.

61% of respondents cited geopolitical conflict as the greatest investment risk, followed by political instability (39%) and economic recession (38%).

Family offices signal their readiness to deploy capital, with more than one-third of respondents planning to reduce their cash balances (currently 12%) and invest in risk assets. Among those anticipating a change in their allocations in the next 12 months, the......................

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