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Alternative Market Briefing

Other Voices: On greed and free enterprise

Monday, March 17, 2025

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By Alexander Ineichen, founder of Ineichen Research and Management AG and author.

Gordon Gekko, for the lack of a better quote, was right after all:

    "Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through and captures the evolutionary spirit. Greed in all of its forms: greed for life, for money, for love, knowledge has marked the upward surge of mankind and greed-you mark my words-will not only save Teldar Paper but the other malfunctioning corporation called the USA. Thank you very much." -Gordon Gekko, fictional corporate raider

Well, first of all, greed is universal:

    "Well, first of all, tell me is there some society you know that doesn't run on greed? You think Russia doesn't run on greed? You think China doesn't run on greed? … There is no alternative way so far discovered of improving the lot of the ordinary people that can hold a candle to the productive activities that are unleashed by a free enterprise system." -Milton Friedman (1912-2006), Brooklyn-born American economist, in 1979

In our exploration of The Five Bs, we've journeyed through the realms of brains, bodies, and bucks. Now, we turn our attention to the fourth pillar: businesses. Central to this discussion is the concept of free enterprise, a system that empowers individuals to innovate, produce, and trade with minimal governmen......................

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