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Matthias Knab, Opalesque for New Managers:

The 2024 Global Family Office Survey from Citi provides a wealth of insights into the current state of family offices worldwide, offering valuable intelligence for hedge funds looking to refine their approach to this crucial investor segment.

This comprehensive analysis delves into the key findings of the survey, exploring their implications for hedge fund managers and providing actionable strategies for engaging with family offices in the current market environment.

One of the most significant trends revealed by the 2024 survey is the widespread shift away from cash holdings among family offices. This movement represents a marked change from the capital preservation stance many adopted during the uncertain times of 2022-2023.

• 49% of family offices increased their allocation to fixed income
• 43% boosted their exposure to public equities
• 42% raised their stakes in private equity
• Only 31% increased cash allocation, while 37% actively decreased it

For hedge fund managers, this trend signals a greater appetite for risk and return among family offices. Funds offering strategie......................

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