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Alternative Market Briefing

53% of private investors consider ESG factors when investing

Wednesday, October 11, 2023

Laxman Pai, Opalesque Asia:

The majority of private investors (53%) consider ESG factors when investing, but its popularity has declined slightly since 2021, said a study.

According to the latest annual ESG Attitudes Tracker from the Association of Investment Companies (AIC), almost two-thirds of respondents (65%) in 2021 said they considered ESG when investing, a figure which fell to 60% in 2022 before falling again to this year's figure of 53%.

All three elements of ESG - environmental, social, and governance - have declined in importance since last year, with environmental factors remaining the most important to private investors, said the research, conducted by Research in Finance.

Among the 47% of investors who do not consider ESG factors when investing, the top reason given is that these investors prioritize performance over ESG issues. However, not being convinced by ESG claims from asset managers is a close second.

A majority of all respondents (63%) say they are concerned about greenwashing, and it appears these fears have grown.

In the 2021 survey, 48% of respondents agreed with the statement "I'm not convinced by ESG claims from funds". This rose to 58% in 2022 and hit 63% in this year's survey, showing that the investment industry has a long way to go before investors trust what they are being told about ESG.

The percentage of investors who say sustainability is important to them in their everyday lives has barely changed since 2021. It was 6......................

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