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Laxman Pai, Opalesque Asia:

A new report predicts the metaverse could be worth $5 trillion by 2030 with e-commerce, virtual learning, advertising, and gaming driving growth.

According to the new report published by McKinsey and Co. says the 3D virtual world, relatively seen as science fiction may be too big to ignore. The publisher thinks the metaverse could have a significant impact on multiple sectors over the coming years.

McKinsey's preliminary forecast shows e-commerce as the largest economic force ($2.6 trillion), ahead of sectors such as virtual learning ($270 billion), advertising ($206 billion), and gaming ($125 billion).

As companies of all different shapes and sizes look to enter the metaverse, this report provides a clear view of what the metaverse is and is not, what first movers are doing, what's fueling the investment, and the potential for consumer and business-to-business (B2B) companies.

The 77-page report titled "Value Creation in the Metaverse" analyzed current adoption trends and drew additional insight from two global surveys; one gathered data from 3,104 consumers across 11 countries, while the other polled a range of executives from 448 companies across 15 industries in 10 different countries.

According to the report, already this year, companies, venture capital, and private equity firms have invested more than $120 billion in the metaverse-more than double the $57 billion invested in all of last year. Already, more than three billi......................

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