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Alternative Market Briefing

Institutional investors adopt alternative data to gain an edge

Wednesday, December 08, 2021

Laxman Pai, Opalesque Asia:

Institutional investors are seeking new sources of alternative data on supply chains to help inform future investment decisions.

Market research agency Coalition Greenwich recently spoke with asset managers in North America and learned that 44% of institutional investors now use alt data and another 24% have plans to start shortly.

As they do so, 48% of the investors say they plan to source alt data on supply chains, and another 41% plan to employ alt data on the related category of logistics.

"Those percentages make supply chain by far the most popular topic for alternative data right now, well ahead of other categories like business-sector performance metrics, search trends, and social media sentiment," said David Easthope, senior analyst for Coalition Greenwich Market Structure & Technology.

Investors currently believe alt data on supply chains will provide them with an edge; however, employing alt data is a difficult task. Alt data needs to be normalized, interpreted, and incorporated into investment and portfolio construction processes.

Only until recently, investors tend to source their own alt data or purchase raw data from external providers. Data vendors and aggregators are, however, increasingly providing not only normalized data but also tools, techniques, and expertise to enable the data provided to be more useful in investment models.

In addition, technical support for data integration, as well as access to data s......................

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