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Laxman Pai, Opalesque Asia:

Traditional asset managers are snapping up data and incorporating it into their investment processes, said a survey.

The survey of 300 global asset management firms, conducted for Northern Trust by WBR Insights, revealed that Investment managers pressured by rising costs, increased transparency demands and the need to generate consistent performance are looking to harness the full potential of data to compete and position their firms for the future

The survey found that active managers were now leveraging between five and eight data sources. This comes as the number of data sources has increased sharply in recent years.

"66% of respondents said they currently leverage five to eight sources of investment data, with ESG data (59%) and traditional factor data (55%) prioritized but the alternative, consumer and sentiment increasingly used in the search for new sources of alpha," it explained.

The survey showed asset managers recognize the value of centralized data platforms for decision making: 98% of respondents are already using, planning to pursue, or interested in incorporating data science/decision-support tools into their investment process in the next one to two years.

However, while 57% of respondents said their data strategy includes leveraging a central platform for investment data consolidation, nearly half (48%) admitted that their organizations are still measuring the investment skill-level of their investment team b......................

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