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Alternative Market Briefing

Opalesque Roundup: Brand Awareness Rankings comes with surprises for hedge fund brands: hedge fund news, week 18

Monday, May 10, 2021

In the week ending May 7th 2021, a new report continued that AQR Capital Management, Bridgewater Associates, Renaissance Technologies, Lighthouse Investment Partners and FORT took the top five spots in the Alternatives & Hedge Fund category among the institutional investors using eVestment. Bridgewater Associates, Lighthouse Investment Partners, UBS Asset Management, GAM Investments and the generally lesser known Water Island Capital took the top five spots, in that order, in brand awareness in the Alternatives & Hedge Fund category among investment consultants using eVestment, according to the just-released Brand Awareness Rankings from eVestment.

A key finding of the report is a strong correlation between brand awareness and completion rates for the data managers report to eVestment. Firms with high brand awareness scores on average have three times the data completion rates of those firms with low brand awareness scores. These results further validate that managers hoping to improve awareness of their brands in the institutional market need to begin by reporting the data consultants and investors want.

In performance news, the ICON-MoSAIQ-Carmika Market Neutral Strategy was up 9.3% (net) in Q1-2021 after returning 41% in 2020 - the manager, Icon Asset Management, ......................

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