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Laxman Pai, Opalesque Asia:

BlackRock, the world's largest asset manager, with $8.67 trillion in assets under management as of January 2021, has been named the world's strongest asset management brand according to the 2021 Fund Brand 50 study, an annual dataset from Broadridge Financial Solutions.

According to the annual research study, which celebrated its 10th anniversary highlighting the world's best-performing, third-party asset management brands, said that JPMorgan is in second place and Fidelity in third. Like Blackrock, both brands retained their 2019 positions.

The independent study measures asset managers' relative brand attractiveness based on fund selector perceptions across 10 brand drivers, revealing the best 50 global and regional brands in APAC, Europe, and the U.S. Local market brand leaders are also disclosed in APAC's and Europe's most significant retail markets for third-party fund distribution.

Asset managers faced extraordinary challenges in 2020, forcing them to rapidly adapt their operating environments and client engagement activity in the wake of a global pandemic. The changing conditions accelerated digital transformation for many managers, creating challenges and opportunities for their brand engagement.

The diversity of the global top 50 demonstrates that it's not the only scale that matters to fund buyers. Selectors' favorite companies spanned from niche specialists to the large one-stop-shop 'su......................

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