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Alternative Market Briefing

Marketing Sentiment Analysis: Hedge Funds slip from positive to neutral sentiment

Tuesday, June 30, 2020

Matthias Knab, Opalesque:

Hedge Funds slipped from positive to neutral marketing sentiment reflecting the general trend across the whole financial sector, said a study.

A ProFundCom sentiment analysis across the main financial sectors in June 2020 said that the biggest winner was Investment Banking that moved into neutral sentiment territory from being negative in the previous month.

The biggest losers were Wealth Managers and Private Banks as well as Asset Management. With minimal fund launches and Asset Managers taking Covid19 hits alongside the re-introduction of lockdowns, sentiment has taken a massive hit.

Sentiment continues to be suppressed by the lack of Covid19 vaccine progress as the increased cases in emerging markets, it said.

"This service aims to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging," said a press release from ProFundCom.

Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data.

Market sentiment refers to the overall attitude of investors toward a particular security or financial market. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity and price movement of the securities traded in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment.

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