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Laxman Pai, Opalesque Asia: Although there has been a significant increase in both the supply and demand for ESG related content created by asset managers in the last 12 months, there remains a significant gap between the content that investors are looking for and the content the managers are actually providing.
According to new research from Peregrine Communications, there has been a 67% increase globally in ESG related content from asset managers across Tier 1 media in the last 12 months, but 34% of topics are "over-indexed" with managers disproportionately focusing on generic topics.
In contrast, this latest ESG research also shows where there is unmet investor demand for information - i.e. "White Space".
Issues, where there is significantly more demand for content than there is supply, include: measurement and materiality, supply chain transparency, active ownership and private equity.
Meanwhile, output in specialist ESG and sustainability media outlets has increased by 76% said the report titled 'Making a Difference, Marketing a Difference'.
There has been a 63% increase in searches globally for ESG-related content in the last 12 months. There has been a 36% increase in social media engagement globally around ESG issues, it added.
Anthony Payne, CEO, Peregrine Communications said: "It has become increasingly clear that most asset managers' audience is not served well by the ESG content provided them. This is why ...................... To view our full article Click here
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