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Amanda Pullinger B. G., Opalesque Geneva:

Three decades after the first efforts to achieve more diversity in the finance sector, 98% of the $69tn industry is still under the control of white men. It is hard to change the way women are viewed in this sector, and so it is hard to access the benefits that diversity entails, such as better returns and businesses. According to the participants at the recent Opalesque Diversity Roundtable held in London, more visibility, new investment standards, strict hiring rules, demands from investors and top leaders are key to improve diversity.

How is it possible that I didn't know these women?

More visibility would benefit women, according to Amanda Pullinger, CEO of 100 Women in Finance. She saw that through her FundWomen Investment conferences in the US and in London, where she brought in institutional investors to meet female fund managers.

"At every conference, the investors say to us, 'How is it possible that I didn't know these women?' So, while I agree that some women may be rejecting the culture and thus interaction with the male-dominated VC industry, there is also a large number of women who simply don't know how to make that connection."

Furthermore, she adds, "why does Bloomberg not have a gender identification of investment professionals?"

The box has to change

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