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Alternative Market Briefing

43% of investors interested in bitcoin are women: Grayscale

Monday, December 16, 2019

Laxman Pai, Opalesque Asia:

43% of the U.S. investors interested in Bitcoin are women, according to a survey from Bitcoin fund operator Grayscale.

Within that segment, a further 80% were intrigued by Bitcoin's growth potential and even more significantly, the vast majority (93%) indicated that they would be more open to the asset class if additional educational resources were available to them.

All the respondents were involved in personal investing and held at least $10,000 in investable assets with at least $50,000 in household income.

According to the report "women are generally less optimistic about investments and more risk-averse."

Almost identical percentages of men and women (56.4% vs 56.2%) see significant growth opportunities in digital assets, with 49.8% of women and 49.9% of men commenting that bitcoin's finite supply will drive demand price higher.

Women tend to see investments as a means for protecting themselves and their families from hardship more than a way to get rich. In our survey, 60% of women cared more about financial security than building wealth (compared to 48% of men), while 42% indicated that they "liked to play it safe with their investments" (compared to 35% of men).

Women are more likely to rate themselves as less investment savvy than men, with 44% percent of the women surveyed saying they felt less knowledgeable about investments, twice as many as men (22%).

After finding 43% of those interested in bitcoin t......................

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