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Laxman Pai, Opalesque Asia: Big four accounting firm KPMG has released a report revealing that the majority of Americans it surveyed were interested in the future of blockchain tokens - despite sickeningly poor market performance over the past two years.
According to a blockchain survey by KPMG, 79% of Americans would be more willing to use digital tokens, If they are proven to be simple to use. Thus, intuitive, engaging and simple token experiences could be another loyalty-boosting advantage for consumer brands, it said.
While just one-third of consumers are highly familiar with this contemporary, blockchain-based definition of tokens, the majority of that group (63%) perceive tokens as an easy form of payment, and 55% believe tokens will enable them to make better use of loyalty reward points.
"Tokenization is ushering in the next generation of commerce," said Arun Ghosh, KPMG US Blockchain Leader. "It provides inspiring new ways to classify value, either by creating new assets or reimagining traditional ones, sustained with the security and transparency of the blockchain. Businesses that take advantage of tokenization can open the door to entirely new process improvements, revenue streams, and customer engagement opportunities."
However, the potential is vast in those industries where consumers already express high levels of loyalty. For instance, when asked about loyalty to products/services across industries, consumers reported high levels of alleg...................... To view our full article Click here
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