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Laxman Pai, Opalesque Asia:

Alphabet Inc's Google is ending its sweeping ban on cryptocurrency-related advertising and said it would allow certain regulated cryptocurrency exchanges to advertise in the United States and Japan.

In a new update to its advertising policies, Google emphasized that the ads would be allowed for "regulated" trading sites.

The search engine giant explained: "The Google Ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan."

According to the update, the changes will take place in October and advertisers will need to be certified with Google for the country where the ads will appear.

In March 2018, Google followed the lead of Facebook, Twitter, and others in announcing a widespread blanket ban over cryptocurrency-related advertising, including initial coin offerings (ICOs), wallets, and even trading advice.

The search-engine powerhouse then released a formal statement that it had restricted advertisement of "Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)," including aggregators and affiliates regarding "cryptocurrencies and related content."

Since the ban, the cryptocurrency market has suffered wild price swings and a steady, overall decline in value due to the lack of visibility luring i......................

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