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Laxman Pai, Opalesque Asia: US-based investors were the slowest to adopt sustainable investment, UBS' latest Investor Watch report claims, with just 12% making any form of green investment.
"The US investors surveyed trail all other countries surveyed in adoption of sustainable investing in this largest recurring study of high net worth investors, although they have the highest allocation into sustainable investments," points out the report.
The US has the lowest rate of adoption at 12%, compared to 39% of investors globally. China, Brazil and the UAE lead the charge, with 60%, 53% and 53% of investors respectively indicating they have sustainable investment holdings.
However, despite lower adoption, sustainable investors in the US have the highest average allocation, with 49% of their portfolio assets dedicated to sustainable investments. The average global allocation is 36%.
"Investors see sustainable investing as the way of the future. Across all ages, wealth levels and regions, many believe sustainable investing will become a more mainstream approach over time," said Paula Polito, Global Client Strategy Officer, UBS Global Wealth Management. "Many of the investors surveyed believe that sustainable investments are wise investments and see no need to compromise their personal values for financial returns."
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