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Alternative Market Briefing

Alternative funds industry: Investor demands are rising fast, expectations are sky-high

Wednesday, September 19, 2018

Laxman Pai, Opalesque Asia:

Investors are expecting more from their alternative fund providers and are increasingly tuned into overall outcomes as opposed to simply raw performance and are demanding better and customised strategies, says a new survey by PwC and the Alternative Investment Management Association (AIMA).

The report, 'Global Alternatives Distribution Survey 2018: The right strategy, at the right price', assesses the impact of this changed investor behaviour and expectations on alternative fund distribution models.

"The survey reveals investors today demand more from alternative fund managers. Central to this change is the shift from a fund product led industry to a solutions based one. It is therefore crucial that managers identify the individual needs of clients and consistently offer the performance and flexibility required to meet them," points out Jack Inglis, CEO, AIMA.

He adds: "To retain competitive advantage and distribute effectively, alternative investment managers must articulate their value proposition with vigour and clarity, focussing specifically on their ability to deliver performance, strategy, consistency and partnership as a package at the right price."

Alternative fund managers surveyed cited performance, investment strategy and manager experience as the most important factors for investors. These factors put the onus on fund managers to produce strategies that are more tailored to each client and more outcome-orientat......................

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