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Alternative Market Briefing

US Survey: Vast majority are aware of bitcoin, half of millennials would like to use crypto

Friday, September 07, 2018

Laxman Pai, Opalesque Asia:

A vast majority (79%) of Americans are aware of at least one type of cryptocurrency. Nearly half (48%) of American millennials are interested in using cryptocurrency.

A recent survey by research service YouGov Omnibus shows that the most well-known cryptocurrency among Americans is Bitcoin, with 71% of people saying they've heard of it. The next closest contender, Ethereum, garnered 13% recognition.

The survey, which collected answers from 1202 respondents from August 29-30, said that overall, men are more likely than women to have heard of almost every kind of cryptocurrency. About three in ten (27%) women say they have not heard of any cryptocurrency, compared to only 16% of men who chose the same answer.

Of those who have heard of Bitcoin, 87% have had no interaction with it, meaning they haven't bought, sold, or mined it. About half (49%) in this group say "I'm glad I didn't buy Bitcoin earlier, and I don't plan to buy it," while 15% say "I wish I had bought Bitcoin earlier, but I feel like it's too late now." About one in five (21%) people between 35 and 54 chose this response, while only 11% of people 55 and up did.

Relatively few people have any immediate plans to buy Bitcoin, but more than one-third (36%) of people think that cryptocurrencies will become widely accepted as a means of transaction for legal purchases within the next 10 years.

Millennials (44%) are the most likely of any age gro......................

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