Mon, May 27, 2019
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Other Voices: How social media is changing the hedge fund industry

Tuesday, May 15, 2018

By: Donald A. Steinbrugge, CFA

With more 15,000 competitors, the hedge fund industry is extremely competitive. Many institutional investors are contacted by thousands of managers a year, meeting with a few hundred, have follow up meetings with fifty, and ultimately allocating to two. In this competitive environment, any edge over the competition is vital. Having a well thought out social media strategy is one way to achieve this. During the past five years, the use of social media has significantly increased within the hedge fund industry. Today, a vast majority of firms have at least some presence on social media. Far and away the most utilized social media platform in the industry is LinkedIn, which can provide benefits to multiple parts of the firm. This paper will focus on its use to enhance a hedge fund's sales and marketing strategy.

Utilizing LinkedIn to Enhance a Hedge Funds' Sales and Marketing Strategy:

Identify, Enhance Knowledge, and Screen Investors - The hedge fund investor universe is opaque, with very little information publically available about investors. Many hedge fund investors do not even have a website, or if they do, it is often limited or password protected. LinkedIn is a great resource to map out a firm's organizational structure, figure out who conducts hedge fund research, and who has the authority to recommend and ultimately allocate to an external manager. Those in hedge fund research can be identified either by jo......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Redemptions hit quant king AQR in performance slump[more]

    From Financial News: AQR Capital Management, one of the biggest quantitative fund managers, is undergoing a prolonged performance downturn that has led to investors withdrawing increasing amounts in 2019. The Connecticut-based firm, which manages both hedge funds and mainstream long-only funds,

  2. Investing: Hotshot active fund managers will soon have a way to play the ETF game, US hedge fund Coatue may lead $120m funding in Faasos parent, David Tepper's Appaloosa sharply boosts bet on U.S. stocks, 3 big-name pot stocks money managers dumped in the first quarter, Secretive investment firm Lone Pine Capital is quietly minting tech unicorns in Seattle, Hedge fund Marshall Wace is a secret winner in the Amazon-led $575m funding round for food-delivery company Deliveroo[more]

    Hotshot active fund managers will soon have a way to play the ETF game From CNBC: ActiveShares, a product built by financial innovation firm Precidian Investments, received an SEC nod that its so-called nontransparent ETFs should be approved. A marked break from the norm, nontransparent

  3. Tech: 'It's a cat-and-mouse game': The head of technology at $60bn hedge fund Two Sigma explains why cybersecurity is a bigger challenge than AI, Computer models won't beat the stock market any time soon[more]

    'It's a cat-and-mouse game': The head of technology at $60bn hedge fund Two Sigma explains why cybersecurity is a bigger challenge than AI From Business Insider: A big part of Alfred Spector's job is to think about the future. Spector, the chief technology officer at Two Sigma and head

  4. Activists: Voce Capital drops proxy fight with insurer Argo Group, Blackstone battles Elliott for QEP, Sony CEO stresses value of Sony pictures entertainment at strategy briefing[more]

    Voce Capital drops proxy fight with insurer Argo Group From Express News: San Francisco hedge fund Voce Capital Management has dropped its proxy fight with Argo Group International Holdings, the specialty insurance company that has its U.S headquarters in San Antonio. Voce blamed A

  5. People: Hedge funds raid BNP's shuttered prop desk amid talent race[more]

    From Bloomberg: BNP Paribas SA's closure of its proprietary-trading desk has triggered a hiring frenzy for the world's biggest hedge funds. Citadel has recruited Mathieu Gaveau, who was head of rates at BNP's Opera Trading Capital division until it was shut down in January. Paolo Nicolosi, a se