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Bailey McCann, Opalesque New York for New Managers:

Chicago-based CreativeCap Advisors, a business advisory firm for private funds, is launching a new alternatives incubator designed to help emerging hedge, private equity and venture capital funds reach a level where institutions may be willing to invest in them. The global program is working with managers whose firms are under five years old.

The incubator is designed to help emerging managers focus on four areas: business development, business management, investor relations, and marketing. CreativeCap's incubator team has experience working in-house at startup funds and want to lend their expertise to help managers get to $250 million. The program does not provide seed capital but it does help funds with the tools they need to raise assets from $0-250 million. At that point, managers mature out of the program.

The idea of the program is to help managers build a business in the early days - not just a track record.

"We launched this incubator to help managers grow instead of waiting for what has been an industry imposed 2-3 years, when their track record is developed, to see any real action," said Tyra S. Jeffries, Founder, and CEO of CreativeCap Advisors. "We were already getting questions from managers about how to handle the business side and investor relations so we decided to pull that into a program and open it up."

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