•  
• Tweet
•  
•        Print
•  
•         Track Keywords
•  
• 

Bailey McCann, Opalesque New York for New Managers:

A new fund based in Sweden is looking to cash in on the augmented reality (AR) revolution. ARScandinavia AB has recently raised a €30 million fund to make early-stage investments in AR companies. The firm is looking for 20-25 companies to invest in - primarily based in Europe - that are developing innovative use cases for AR technologies.

"With the fund, our mandate will allow us to invest globally, but we think there is strong value in Europe where valuations are lower than in the US and Asia," explains Eric Schunnesson, a Partner at ARScandinavia AB in an interview with Opalesque New Managers.

The investment team at ARScandinavia AB got its start in European investment banking and wants to bring that expertise to analyzing and investing in AR upstarts.

According to Schunnesson, AR technology has the potential to be used in nearly every industry, and companies that develop quality AR user experiences are likely to come out ahead. Industry forecasts put the AR market at as much as $100 billion in revenue by 2020. So far, 1018 companies list themselves as AR focused on the AngelList startup platform. Many of the big players like Facebook or Google mine these startups as a sort of outsourced R&D to find teams that have unique technologies and skills.

For its first fund, ARScandinavia AB is looking for companies that would mak......................

To view our full article Click here