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Bailey McCann, Opalesque New York: There were over 300 marketing moves in the hedge fund industry in the third quarter of this year according to an analysis from Context Jensen Partners (CJP), an executive search firm that specializes in recruiting capital raising talent for alternative investment managers. In total, CJP tracked 336 total moves in Q3, up by more than a third from the previous high of 251 moves in Q2 and Q1.
Overall, alternative marketing moves in the third quarter increased by 45.5% from Q3 2016 and by 141.9% from Q3 2015. Many different types of alternative investment firms ramped up their marketing activity, with Private Equity (84 moves), Hedge Funds (81 moves) and Multi-Asset Managers (75 moves) leading the way. The sector with the biggest spike in growth was Private Credit, which increased 81.0% to 38 marketing moves in Q3 compared to 21 moves in Q2.
"The hiring we've seen over the last quarter speaks volumes about the next phase of asset raising sophistication, which has manifested in a bout of investor channel focused marketing recruiting," said Sasha Jensen, Founder & CEO of Context Jensen Partners.
Notably, placement agents have emerged as one of the most popular sources for marketing talent, with an all-time high of 45 moves in the quarter. That tracks closely with the strong fundraising and marketing activity seen in private equity, according to CJP's analysis. Private equity's 84 new hires helped to carry the industry thro...................... To view our full article Click here
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