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Bailey McCann, Opalesque New York:

Socially Responsible Investing (SRI) is gaining popularity in the US. New funds and firms are springing up that are focused on using SRI and ESG screens to find opportunities investing in companies that have business models based on sustainability. However, many investors face difficulty trying to find adequate data on how best to screen for sustainability and also have trouble finding a benchmark to compare management teams. Grow, a San Francisco-based SRI/ESG investment firm is trying to change all that with a new set of ratings that looks at sustainability in terms of how it impacts the bottom line of a business and not just how green an industry is.

The company has also launched a mobile app so that investors can have access to their accounts as well as new ESG data anytime.

"Since 2010, there have been loads of studies done on ESG and how it impacts performance and 86 percent of those studies show a positive impact on performance. We only expect that correlation to increase as more people focus on these issues," says Doug Heske, Grow CEO in an interview with Opalesque. "Socially responsible investing is a core issue for millennial investors and it's also becoming more important to institutions."

The staff at Grow is made up of people with backgrounds in institutional finance and family offices. According to Heske, having that brain trust has helped Grow expand in a way that is relevant to those inv......................

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