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Alternative Market Briefing

Other voices: Game of unknowns for business in 2016

Friday, January 15, 2016

By IMD Professor Nuno Fernandes

As Game of Thrones fans know, "winter is coming" in the new episodes slated for 2016, and with it a season of uncertainty. The outlook for the show’s Seven Kingdoms of Westeros is very similar to that of the current world economy and a lot of big questions remain as we ring in the New Year.

Will Europe get its act together and finally grow? Are activist investors going to continue to dominate? Will mergers and acquisitions lead to success or failure? Are unicorns on the road to extinction?

Here are my main predictions for 2016:

Activists on the rise

In 2015 hundreds of companies worldwide, like General Motors, Dow Chemical, Nestlé, Xerox or Mondelez, were subject to so-called activist investors.

This trend will continue in 2016. Shareholder activists often purchase minority shares of publicly listed companies, arguing that the companies are mismanaged, and propose ideas to enhance shareholder value. They later sell their shares at a higher price.

The firms that activists target tend to underperform relative to their industry. Due to their aggressive attitude toward management and hostile approaches to short-term profit making, they are perceived negatively as "corporate raiders," "green mailers" or "asset strippers".

Today, there are at least 10 activist funds managing over $10 billion each. They use their firepower to actively influence the performance or governance of publicly-traded companies. An......................

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