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Matthias Knab, Opalesque:

Bryan Johnson, founder of hedge fund and alternative asset marketing consultancy firm Johnson & Company, said that small hedge funds need service partners more than service providers because the former will be of greater help to address the challenges smaller and emerging hedge fund managers face. Johnson made the statement while attending the latest Opalesque 2015 Texas Roundtable. The Roundtable was sponsored by the London Metal Exchange and took place at the office of Akin Gump in Dallas, Texas.

"To start, one of the key challenges for small funds is to distinguish between service providers and what I call service partners," Johnson said. He added, "Small funds need service partners, from all sides. They need service partners and the difference isn't just a nuance."

He described the "critical and clear difference" between the two is that a service partner engages its partner consultatively to try to preempt problems that the partner may have. Service partner can give a really clear holistic vision of what the runway should look like.

Service partners strive to preempt a manager's problems

According to Johnson, it is easy to distinguish the two. "A service provider will come up to you and tell you, 'This is what we charge.’ They are not really looking forward at helping you grow your business, so I think that’s aspect number one. Number ......................

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