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Alternative Market Briefing

How banks can better sell alternatives

Thursday, October 02, 2014

amb
Marc de Kloe
Benedicte Gravrand, Opalesque Geneva:

A European private banker explains how to cater for and act as a go-between with hedge fund and UCITS fund managers and investors.

According to Marc de Kloe, Head of Funds and Alternatives at ABN AMRO Private Banking International in Amsterdam, the bank started dealing with hedge funds only to cater the Swiss market. Now, he told Matthias Knab during a recent Opalesque TV interview, it is active in more than 10 countries, with more than 100,000 clients representing more than $176bn in assets. Around $3bn is allocated to hedge funds, including offshore funds, funds of funds, managed accounts and alternative UCITS funds. The bank is looking to increase its core holdings in such funds to 5% of the $176bn, so "we still have a lot of growing to do," he adds.

Having to deal with 500 relationship managers across 10 countries is not easy, he concedes. Especially when hedge funds are not always seen in the best light. So ABN AMRO has teams coordinating better communication, better tailored services, and better checks.

"We want to get actually advisors as well as the clients to think of hedge funds not as the magic bullet which was the cure for all......................

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