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In the week ending 15 August, 2014, Wilshire Associates said investments by U.S. public pensions in hedge funds peaked the highest since 2011. The branding of a hedge fund drives the majority of asset flows according to Don Steinbrugge; BarclayHedge and TrimTabs Investment Research said the hedge fund industry took in $7.7bn (0.3% of assets) in June; Bill Ackman said he plans to take one of his funds, Pershing Square Holdings, public later this; Ares Management's assets under management totaled $79.2bn as of June 30; and Matthew Sidman has raised $1.2bn for an event-driven hedge fund within months of starting the pool.

BlackRock launched multi-manager alternatives fund for retail investors; Morgan Stanley has launched MS Kairos Enhanced Selection UCITS Fund under its FundLogic Alternatives; Apollo Global is raising a new fund to raise a short credit fund; Ryan Pedlow's Two Creeks Capital Management raised $1.5bn for its launch this summer; Reliance Capital launched its first Alternate Investment Fund and is targeting to raise over Rs 5......................

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