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Benedicte Gravrand, Opalesque Geneva:

Hedge funds have a great role in mainstream investing and financing, but the industry’s "alternative" tag is so powerful that this trend has not been looked into very much.

That alternative investments, including hedge funds, are moving into the retail market is a better known side of this trend. For example, McKinsey, a global management consulting firm, recently said in a report, "The mainstreaming of Alternative Investments" that "by 2015, retail alternatives are expected to account for one-quarter of retail revenues and a majority of revenue growth as retail investors, confronted with volatile financial markets and the underfunding of their own retirements, follow the path blazed by institutional investors."

According to Prof. Majed R. Muhtaseb, professor of finance at Cal Poly Pomona University, California, hedge funds have a profound and lasting impact on mainstream investments and financing. His report, "Hedge funds are the alternative mainstream," which came out last year, says that hedge funds bring about innovation, market liquidity and efficiency, and their high rewards attract many talents from the mutual fund industry. Besides, traditional mutual funds are in their sunset y......................

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