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From Precy Dumlao, Opalesque Asia:

Asian fund managers should have tenacity and are required to have ingenuity in order to survive the challenging environment in the region, said Cerulli Assocates in its latest Cerulli Quantitative Update: Asian Distribution Dynamics 2011.

According to Cerulli, the Asia ex-Japan's distribution landscape has become thornier, and will continue to present challenges. But it added that there is an opportunity for fund houses to reconfigure various pieces of the product and distribution puzzle. In doing so, firms need to think of new ways to connect with their distributors and have simple products to meet their needs.

Cerulli said in the report, "The call for fund managers to change their approach comes at a time when distributors in the region are looking to shrink the number of providers and funds they sell, in part, due to regulatory concerns. Distributors are looking for simpler products and more service from fund managers, such as tailored marketing to particular client segments. It also comes at a time when most fund managers are keeping a closer eye on their costs and bottom-line, while they review their fund rosters ......................

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