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Natasha Koprivica Benedicte Gravrand, Opalesque Geneva:

It is well-known that investments have become a bit shy since 2008 - and so participants at the recent Opalesque Boston Roundtable discussed the important matter on ways to court money. But be it through family offices, FoFs, pension funds, consultants, RIAs, closed-end funds or seeders, there is only one way to go in all ways: know thy fund and know thy most appropriate investors.

Natasha Koprivica, Senior Vice President and Head of Institutional Sales and Marketing at Venus Capital, an investment manager that specializes in emerging markets in Asia, listed some of the ways to grow a fund:

- Family offices, although many of them now choose safety and go for more regulated structures such as UCITS, SIF or separate accounts. But bear in mind that wealthy families are springing from India and China and will probably partake in the alternatives market place; - Specialised funds of funds, which are much sought after; - Pension funds, which will be actively participating in alternatives to boost their performance going forward. Large ones will continue to outsource for selection and risk assessment, and many of their searches can be found on large platforms; - Specialised consultants (who focus on particular regions or on a specific group of clients); - Foundations and endowments, which continue outsourcing manager selection and due d......................

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