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Dan Broden by Beverly Chandler, Opalesque London:

Persuasive communication skills is what hedge fund managers can learn from Dan Broden of New York based Broden Communications. He describes his firm as a communications training consultancy and he works with executives from a variety of industries including financial organisations and hedge fund groups on developing their media interview skills and presentation skills generally.

Broden, an attorney and former television reporter, started his firm in April 2005 after spending four years with a large international public relations firm which had a division dedicated to communication training. "It’s been terrific from the standpoint of owning my own firm" Broden says. "The autonomy and the ability to connect with my clients on a more personal level has sky rocketed."

Hedge fund managers, who often imagine that they have presentation skills beaten, can increase the effectiveness of their communication skills according to Broden by following three steps: Prepare properly for the client meeting by creating three powerful messages; Make a lasting impression by ensuring that those messages directly and positively affect that particular client, and take advantage of the client’s questions by using them as an opportunity to reinforce the fund’s key messages.

"The vast majority of fund managers are good communicators already but they need to up the ante to great" says Broden. "They can all benefit from practice and employing some ke......................

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