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Chris Gosselin By Beverly Chandler, Opalesque London
The 2011 Opalesque Australian Roundtable, sponsored by Australian Fund Monitors, (www.fundmonitors.com) saw the participants discussing the changes in marketing that they have experienced in the Australian alternatives sector.
Chris Gosselin, founder, of Australian Fund Monitors said: "Some local funds have opened offices abroad. There are some funds with a Singapore as well as an Australian office. If funds really want to get serious about attracting offshore investors, it will be necessary to be very active in their offshore marketing." Gosselin recalled that back in 2004 to 2006 it was not unusual for Australian managers to make an offshore marketing trip
two, three or four times a year. "That has not tended to happen as much since 2008" he said, "but it is starting
to come back as it is completely necessary. Managers cannot wait for investors to come and see them
in Australia; they have got to go overseas to visit investors if they are to compete for allocations."
Dereke Seeto, managing director at Credit Suisse, said: "There is also traffic in the other direction - we also see offshore managers coming to Australia to market their funds, trying to get the domestic investors and pensions interested. In the same way, Australian managers need to get out of Australia and do some marketing overseas." Taking the investors’ view, Bruce Tomlinson of Sunsuper Superannuation F...................... To view our full article Click here
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