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Jason Gerlach From Precy Dumlao, Opalesque Asia:

Emerging asset managers from the West Coast are trying to break the traditional mold and are offering unique strategies which they hope provide appeal to a more discerning investor and investment appetite, stated Keith Sharkey, Director and Co-founder of Kaufman Rossin Fund Services an independent full service provider of specialized administration services to the global financial community with $18bn in AuM.

Speaking at the recent Opalesque West Coast Roundtable sponsored by his own firm, Sharkey said the West Coast is seeing a new breed of startup managers establishing businesses locally with a lower capital base and hopes of "attracting the spectrum of investors based upon their track records and pedigrees."

He added, "These emerging managers are not new to asset management but many are new to running a business and that requires us to provide significant guidance regarding the operational nuts and bolts. In the past, the majority of West Coast managers were in the long/short equity category and had standalone Limited Partnership structures."

A positive characteristic of these new managers is that they realize that they have to put into place an institutional quality infrastructure in order to raise assets beyond the "friends and family" investor category. T......................

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